Sweet
Facts
Women Tell All About Their Relationship with Chocolate
A survey exploring women’s special relationship with chocolate, America’s favorite flavor for desserts and sweet snacks, reveals most women not only enjoy chocolate regularly, they don’t feel guilty about consuming this favorite food.
The survey, conducted by the Chocolate Manufacturers Association, explored women’s feelings about how chocolate fits their lifestyles. Out of 1,022 U.S. women surveyed, 93 percent said they eat chocolate, representing 969 women who were surveyed further.
Here are highlights of the survey:
 Milk Chocolate Preferred
The majority of women said they prefer milk chocolate (67 percent) over dark chocolate (27 percent), with 45-54 year old women representing the age group that enjoys dark chocolate the most.
Guilt-Free Indulgence
Despite what one might think, eating chocolate does not make women feel guilty, with 69 percent reporting that they never or only rarely feel guilty when they eat chocolate. Only 3 percent said they always feel guilty.
Enjoy Chocolate Regularly
Sixty-five percent of women surveyed said they eat chocolate candy or chocolate desserts at least weekly while 15 percent say they enjoy chocolate daily.
Chocolate Fits
Eaten in moderation, 86 percent of women agree, chocolate fits a healthy lifestyle. In addition, 73 percent agree that there are no “good foods” and no “bad foods”; it is the overall diet that counts.
Happy Food
In addition to pure enjoyment, 52 percent of women said eating chocolate makes them happy. Forty-six percent of women noted that they eat chocolate as a pick-me-up, and 35 percent said eating chocolate simply makes them feel good.
Chocolate Gifts
Most women have received chocolate as a gift, with 65 percent saying they received chocolate one or more times in the 12 months preceding the survey.
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